The way a society deals with hair speaks volumes about its structures, its wealth, and its values. How is hair arranged? Is it left long or cut short? How often is it washed? Do men and women treat their hair differently and what does this tell us about gender?
This stimulating book contains articles written by the Paris hairstylist Emile Long between December 1910 and December 1920 for an English trade journal. Long's purpose in writing was to keep English coiffeurs informed about the goings-on in the world of fashion and hairdressing in France, and especially in Paris. In doing so he has provided us with a personal cultural history of the world's most fashionable city in a period that stretches from the end of the Belle Epoque, through the First World War, and into the opening year of the Roaring Twenties. His investigation of hairstyles and fashion inevitably leads him to a fascinating discussion of important historical issues: the 'true' nature of Woman; the genesis and democratization of fashion; and popular attitudes towards hygiene. With his engaging literary style Long invites us to think about consumer habits and technology, notions of fashion and cleanliness, and changing ideals of femininity and the social order.
Students and scholars of history, fashion and French society will enjoy these rich and revealing accounts of what hair means to identity and culture.
Every period in history has its classic hairstyles: the bob cut for Twenties elegance, the flip hairstyle for the Fifties and the long, centre-parted mane of the Seventies.
From Louis XIV, a shoe aficionado of the Baroque Age, to the latest club-hopping progeny of the British royalty, this colorful survey of aristocratic fashion through the ages will delight royal watchers of every generation.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
Reorganized, expanded, and updated, this new edition of the award-winning Lifestyle Redesign(R) gives practical guidance in this preventative occupational therapy program for independent-living older adults. The work integrates the concept of the USC's landmark Well Elderly Studies , which determined that preventive occupational therapy greatly enhances the health and quality of life of independent-living older adults. Twelve modules, including those on longevity, stress, home safety, and navigating health care, illustrate how to incorporate the program into practice. Includes a flash drive with program handouts.
YTBA Fashion Articles
YTBA Fashion Books