This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
In observing today's football coaching techniques on the high school level, I have noticed that some coaches try to follow college and even pro football coaches' sophisticated methods such as elaborate signals, multitude of plays, etc. It seems to me that on the high school level, the "KISS" (Keep it Simple Stupid) technique should only be as sophisticated as the boys who are new to the game. Fancy signals, etc., which are confusing to say the least, just add unnecessary stress.
With this in mind, I am introducing a straightforward approach; based on sound plays, sound fundamentals, hard workouts, discipline and repetition so that each player has an automatic response under game conditions.
From the depths of the ocean to the high fashion streets of Paris, read all about Barbies adventures in these fabulous paperback story books filled with fashion, friendship and fun!
YTBA Fashion Articles
YTBA Fashion Books