The body has been the focus of much recent critical attention, but the clothed body less so. In answering the need to theorize dress, this book provides an overview of recent scholarship and presents an original theory of what dress means in relation to the body.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
Seven-year-old Kylie "Cheeks" Acosta is the youngest of three girls, and there is another baby on the way. Cheeks gave herself another nickname when, at four years old, she dressed up in as many clothes as she could fit and announced she was "Fashion Fighter," a sort of clothing superhero. But Cheeks doesn't want to be called Fashion Fighter anymore; she has more important issues on her mind. A smart and curious second-grader, Cheeks meets her biological father, whom she calls R-Daddy, for the first time. She discovers that he lost his legs in the war in Iraq. When she hears about soldiers and innocent children dying, Cheeks feels sad, frustrated, and anxious to do something about it. Rallying her fellow students, Cheeks starts a campaign to educate people about the war. She discovers that not everyone agrees with her, which helps Cheeks make sense of her own growing beliefs about the world around her. But the war is only one of Cheeks' concerns-she has to fight another battle of her own right close to home. Readers will be rooting for Cheeks as she valiantly stands up for what she knows in her heart to be right.
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