The 1960's ushered in one of the most quickly wide-spread trends up until that time...the American cowboy. This was due in part to the acquisition of television into many of the homes of the baby boomers. All of us who were 'cowboys' during this time still feel a connection with each other. From that vantage point we moved on to the days of go-go boots and from there to being flower children and wearing peace symbols and fringed vests. Our clothing became a way of expressing who we are at an individual level, rather than just an expression of our class or socio-economic status, as had been the case in the past. We enjoyed being able to express both our collective spirit and our individual natures through our clothing choices. Perhaps we haven't always realized the extent to which clothing trends and experiences shape us into the people that we become on the inside. Is it possible that our character and integrity are affected by something as simple as our clothing? It's worth thinking about and remembering those significant clothing experiences along the way.
Garment making has traditionally been as a conservative industry in terms of technical innovation. Micro-Electronics and Clothing examines this old industry in relation to a very new family of technologies--micro-electronics. Hoffman and Rush explore the likely effects of micro-electronic innovations on international trade in garments. The ask, "will the new technology permit the garment industry in the industrialized countries to meet competition from Thirld World exporters more effectively so that import penetration is stopped and reversed?" After examining this question from a variety of angles, the authors suggest that there will be a transitional period between the mid-1980s and the mid-1990s during which the technological transformation of the sector will proceed at a relatively slow pace. They also offer suggestions for Third World clothing exporters who may be technologically advanced enought to take advantage of this transitional period to improve their competitiveness and their position in the market. In addition to research in trade and business sources, this book is based on interviews with clothing manufacturers, capital goods suppliers to the clothing industry, industry consultants, industry associations, and official industry bodies. As a result, the authors have produced a case study in how innovations emerge from ideas and how the structure and organization of an industry influence the spread of new techniques.
With figures, compiled by Imperial order.
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